AirAsia plans innovation centre at Bengaluru

AirAsia has launched its revamped loyalty structure, the ‘Freedom Flyer Programme’. The low-cost carrier is also looking at establishing up an innovation centre in Bengaluru.

AirAsia, the greatest low-cost carrier in the continent in conditions of passenger volume, attaches more than 120 destinations, including in India. Its new loyalty scheme allows points to be gained based on a account status system that takes into account how often guests travel, regardless of what they spend on fares.

Flyers can earn and redeem points across markets served by the carrier from Malaysia to India, Singapore, China, Taiwan, Japan and Australia, among others. The loyalty points, that can be redeemed a minimum of 500 ‘Big Points’, do not expire unless a member’s digital loyalty credit card shows no activity consistently for three years.

AirAsia India CEO Amar Abrol said the airline also plans to launch an innovation centre in India’s technology hub Bengaluru, that will serve the needs of the whole group. He is confident about the Indian native market turning profitable by the end of 2018 for the no-frills airline, which is part-owned by Malaysian carrier AirAsia Bhd and Tata Sons. Abrol, who took over as CEO this past year from Mittu Chandilya, added that AirAsia India will continue to invest in the country to fuel its expansion and is particularly eyeing the start of its international operations.

The particular loyalty programme was launched recently by AirAsia party CEO Tony Fernandes, AirAsia X Group CEO Datuk Kamarudin Meranun and AirAsia BIG Loyalty CEO Dato’ Eddy Leong at the AirAsia headquarters RedQ in Sepang, Malaysia.

Fernandes said, “When my partner Datuk Kamarudin and I started AirAsia, we dreamed of democratising air travel so flying would no longer be a luxury only some could enjoy. This new and increased loyalty programme is the latest in our continuous quest to give our guests the freedom to live a rewarding life. “