AirAsia launches VR campaign to indicate ASEAN’s 50th anniversary

AirAsia has launched Asia’s major 360 Virtual Reality (VR) production to-date, in party of ASEAN’s 50th anniversary.

The production, which will be introduced via AirAsia social-media platforms, features countless VR-Ready 360 scenes from all 10 ASEAN countries, across dozens of cities and key attractions. Videos were captured with the latest 360 technology and increasing techniques which also include: aerial footage from helicopters, paragliders, hot-air balloons, drones as well as marine and boat-mounted scenes.

This specific new ASEAN campaign features twenty two minute clips, highlighting known and less-known gems in ASEAN region. The production was conducted by TaKanto Virtual Actuality, and started last The fall of with TaKanto’s videographers soaring across ASEAN by utilizing more than 60 flights.

All flights were in-line AirAsia destinations and the comprehensive coverage allowed filming in multiple locations in each country.

Ariel Talbi, managing director of TaKanto says of the job, “It is a great privilege and honour for TaKanto to be chosen for such a large-scale production with a top brand like AirAsia. This particular 360 production was truly an extraordinary experience and we hope it will take the beauty of ASEAN countries to millions of people. The latest developments in Virtual Reality make it an exceptional marketing tool for brands by offering immersive encounters to their clients. The travel industry is starting to embrace this medium and AirAsia is plainly taking lead at the moment with this massive 360 production. inches